Author John Rossman reveals how to develop your IoT strategy through a study of Amazon’s approach

BELLEVUE, WA, Nov. 15, 2016 — Clyde Hill Publishing announced today the availability of The Amazon Way on IoT: 10 Principles for Every Leader from the World’s Leading Internet of Things Strategies.

It is the second in a series of The Amazon Way strategy books by John Rossman, a former Amazon executive who today is a highly sought after advisor and speaker on creating digital capabilities. His debut book, The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company, recently was released as a second edition with updated content.

The Internet of Things — the infrastructure of the information society — represents a digital revolution sweeping every industry, and Amazon is once again leading the way. Amazon’s Echo device, Dash buttons, Kiva robots, machine learning tools, and AWS cloud technology stack are reinventing customer experiences, driving operational improvements and creating new business models — “the triple threat of IoT.” Rossman helps readers understand IoT concepts, explore real-world examples, and ask questions to evaluate their own situation.

“John has laid out a blueprint for both enterprises wanting to understand how sensors embedded in their business can innovate old ways while also providing an excellent path for entrepreneurs wanting to engage in an IoT business,” said Eric Martinez, founder of Modjoul, an IoT-focused worker safety product organization, and former EVP of AIG and Safeco Insurance. “This book paints a story around innovation and customer centricity to challenge the reader to think differently in solving problems.”

“There is an abundance of articles about the IoT revolution but a dearth of information designed specifically for the leader trying to navigate it all,” said Rossman, who today is a managing director for the consulting firm of Alvarez &Marsal. “I wanted my second Amazon Way book to help organizations working to create true value and competitive differentiation. Think of this book as your recipe for a smart Internet of Things strategy.”

The ebook and paperback versions of both Amazon Ways are available now on Amazon. You can also learn more on Rossman’s popular blog,

About Clyde Hill Publishing

Clyde Hill Publishing is an independent, small press focusing on books by, for and about founders, innovators, thinkers and tinkerers. @ClydeHillPub.